So here's the scoop: On February 17, Meghan Markle took to Instagram to announce a pretty big change. She's rebranding her lifestyle company, originally called American Riviera Orchard, to something a little more polished—As Ever. Now, this last-minute switch wasn't exactly planned. According to an insider, it came about because of some trademark issues, which has left everyone involved feeling a little tense. Imagine pulling off a name change just as you're about to launch a major project—it's not exactly ideal, right?
And if you're wondering whether this could complicate things, well, the source seems to think so. "It's a risky move, especially with her Netflix show just around the corner," they revealed. That's a lot of pressure to deal with, especially when you're stepping into such a public spotlight.
Why This Move Matters for Meghan Markle
At 43, Meghan is diving headfirst into her passion projects, and her eight-episode lifestyle series, With Love, Meghan, is shaping up to be her magnum opus. She's been open about how much this project means to her, sharing on Instagram, "I’ve always loved cooking, crafting, and gardening—it’s just what I do." For Meghan, this isn't just a job; it's a dream come true, a chance to share her authentic self with the world.
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According to the insider, "This is Meghan’s vision, it’s her baby." And while Prince Harry might not make many appearances on the show, trust me, he's fully supportive. "He’s definitely rooting for Meghan from the sidelines," the source confirms. It's a partnership built on mutual respect and encouragement, even if Harry isn't stealing the spotlight this time around.
What’s Next for Meghan and Her Brand?
With all the excitement surrounding her Netflix series, Meghan's rebranding to As Ever is a bold move. It shows that she's willing to adapt and grow, even when the going gets tough. This isn't just about dodging trademark issues; it's about redefining her personal brand in a way that resonates with her audience. Fans are eager to see how this new chapter unfolds, and whether the name change will help or hinder her success.
Insider Insights: Behind the Scenes
For those of us on the outside looking in, it might seem like Meghan's juggling a lot right now. And honestly, she is. But if there's one thing we've learned about her, it's that she thrives under pressure. Whether it's navigating royal life, launching a media empire, or rebranding a business, Meghan has proven time and again that she's up for the challenge. So, as we wait for With Love, Meghan to premiere, let's keep an eye on how her new brand, As Ever, evolves. It could be the start of something truly special.


